Strategic Modularity needed a new logo redesign. A more fresh, simple and more friendly look to the company's brand. The past logo was too rigid, difficult to read (font), used too many colors making it complicated to be consistent in all marketing communications. The main idea to redesign the logo was to keep the past symbol (cube) and make it simpler, softer and abstract without loosing the shape of the original version. Also, the use of the same color range helped the branding transition not to be so drastic.